There’s quite a bit to be excited about, so that’s why there’s exclamation points everywhere!
First of all, it’s technically begun already, and there are already some news about new phones being
quite a bit too expensive shown off. However, this is just the tip of the iceberg, and there’s more stuff coming up, such as Nokia resurrecting the 3310 among announcements from LG, Motorola and Huawei about their new flagships.
The part about Nokia1 is especially important to me personally, since I’ve used multiple Nokia phones over the years (both feature phones and smartphones). It always felt that their devices are top notch, and there was a lot of care put in making them. Even though the death sentence of using Windows Phone came from above, the phones themselves felt like they were made by people who believed in what they worked for. Of course, not everybody shares this opinion, but I truly believe that. And so I’m quite excited to see what they’ve been working on.
There’s other stuff to expect as well, so I’m definitely looking forward to catching up to MWC as soon as possible!
Returning to the BlackBerry KeyOne. BlackBerry is still experiencing the Nokia effect (e.g. the iPhone taking away their market share and them not being able to fight back). Pretty much every one of their phones since the Storm has been more or less a flop, and their market share has plummeted hard. However, apparently it’s been enough that they can make this new phone, the cost of which shows that they’ve learned little.
I have no idea who would buy this, apart from people who require a physical QWERTY keyboard and have expendable income.2 But I doubt that this is a viable strategy for keeping up their market share.
I have a weird fascination with old technology (I loved Symbian in its time, and I still am quite nostalgic for it), and BlackBerry’s old Java-based OS is also of interest to me. It would be a shame if they went out of business.